How To Design The Perfect Trade Show Banner For Your Business

trade banner

Credit for photo

Just take a look at that picture. Can you see where the company has gone wrong? I certainly can. When you’re planning to pitch a stall at a trade show or exhibition, it’s vital that you spend a lot of time planning the layout to ensure it’s as attractive as possible to those walking by. You need to have lots of bright colours, and you need to appear interesting and innovative for the best results. With that in mind, today we’re going to take a quick look at some of the things you need to consider when designing an event banner for something like this.

You should, obviously, employ a specialist company to deal with the large format print, but that doesn’t mean you can’t play a significant role in the design process. While there will be creative minds ready to assist you at most printing companies, you’ll still need explain to them exactly what you want to ensure they tailor their efforts to your vision. No matter how skilled they may be, you know what your business better than anyone else.

Keep It Simple

While you want your banners to stand out and attract potential customers and clients, you don’t want them to appear over cluttered with information. Remember, this promotional product is simply to catch attention, you can use leaflets and booklets for all the detailed stuff. Just make sure any text is large enough to read from at least a three meter distance, and keep your images looking stylish but alluring.

Place Important Content At The Top

This is especially important if you have a vertical banner, as people are unlikely to bend down to read any information. Still, even horizontal banners are better designed with key content at the top. This is mainly due to the human inclination to look at things from the top left before scanning their eyes across.

Think Of A Strapline

You don’t want too much text on your banner, but if you can come up with a worthy strapline that explains exactly what you’re offering, this should be the largest and most prominent font on the entire design. The less time people have to spend working out your business, the better. You need to make it as simple as possible for them if you want to achieve the best possible outcomes.

Include Basic Contact Details

There may be people who walk past your stall but simply haven’t got the time to stop and have a chat. So, including your web address, email address and phone number on your banner could encourage them to take note as they pass by and get in touch with you at a later date, or just a time more suitable to them.

So, now you’ve read through my tips, you should be in a much better position to create the perfect banner design for your business. Hopefully, this will help you attract more passing trade at exhibitions and yield more income for your firm.

I wish you good luck my friends!

What do you think?


Written by Dave

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