In today’s digital age, security is of utmost importance, especially when it comes to websites. One of the most effective ways to secure your website is by using an SSL (Secure Sockets Layer) certificate. Today, we’re exploring the benefits of using an SSL certificate and why it’s important for your website.
- Protects Data
One of the primary benefits of using an SSL certificate is that it encrypts data that is exchanged between a website and its visitors. This means that any sensitive information, such as login credentials, credit card details, and personal information, is protected from hackers and cybercriminals who may try to intercept the data. With an SSL certificate, you can ensure that your website is secure and that your visitors’ data is protected.
- Builds Trust
When visitors see that your website has an SSL certificate, they know that their data is protected and that the website is legitimate. This builds trust between the website and the visitor, which can lead to increased engagement, sales, and customer loyalty. Without an SSL certificate, visitors may be hesitant to share their information or complete a transaction, which can lead to lost opportunities for the website owner.
- Boosts SEO
Google has made it clear that SSL certificates are a ranking factor in their search algorithm. This means that websites with SSL certificates are more likely to rank higher in search engine results pages (SERPs) than websites without them. Having an SSL certificate is essential for any website that wants to improve its search engine rankings and visibility. If you want to get indexed in Google without an SSL, think again!
- Improves Website Speed
SSL certificates also have the added benefit of improving website speed. This is because SSL certificates use HTTP/2, which allows for faster loading times and better performance than the older HTTP/1.1 protocol. This can lead to a better user experience for visitors and can help improve your website’s overall performance.
In conclusion, using an SSL certificate is essential for any website that wants to protect its visitors’ data, build trust, improve search engine rankings, and enhance website performance. If you haven’t already, it’s time to invest in an SSL certificate and ensure that your website is secure and trusted by your visitors.
5. So, where do I get one?
SSLs range from free to extremely expensive. We’re big fans of Let’s Encrypt, primarily because they have a great API and offer FREE SSL Certificates.
Other well known providers include:
- Cloudflare – Included automatically when you use their services